Flaimahmy: Staying relevant in a competitive digital market
It’s hard to imagine that a few years ago most people were still reading newspapers and magazines. I’m not talking about msnbc.com or people.com; I’m referring to actual hard copy.  In fact, many writers wouldn’t bother applying to online magazines because of the stigma that this career path carried. The perception was that this choice was more of a hobby as opposed to an actual career.
Fast forward to today’s environment and you will be hard pressed to find a news stand that has sold out of magazines or newspapers. The age of the printed press is seemingly closing down by the day.  The future of secure, stable publishing is definitely online with many joining in to get their piece of the digital pie.
Mediafinder, the largest online database of U.S. and Canadian publications, reported that 90 magazines were launched in the first half of 2010. Even more shockingly, these numbers were actually down from those reported for 2009 (187). Additionally, 16 print magazines converted to online-only formats this year.
These statistics are not meant to suggest that all of these magazines have been successful but they can definitely be used to illustrate the level of competition in the market. And, this is without numbers representing all the self-proclaimed freelance writers/philosophers on social networks such as Facebook and Twitter. So how can an online magazine survive?
Flaimahmy is successful because it sticks to the mold of quality, from competent writers to great editing and wonderful indepth interviews. Flaimahmy genuinely serves the needs of the 21st century mom. However, more than just a magazine for mothers, Flaimahmy has become a roadmap to lifestyle in areas of interests for both men and women.
This digital magazine distributes a unique product. The name alone, Flaimahmy (Fly-mommy), is engaging enough to get readers to click on the site. Yet, it’s the variety of substantive information along with diverse perspectives on a number of topics ranging from child-bearing to financing, that creates the strong fan base. Where else can you be informed and educated about the Importance of a dad after divorce to finding out whether DHA is actually helpful for growing children?  Nowhere, that’s where. The content this magazine distributes is both refreshing and enlightening.
Flaimahmy, we celebrate you on your one year anniversary. This is a toast to a future filled with prosperity and fortune!
